Growth - Optimizing E-Commerce for Digital Holiday Shoppers

Jorie Waterman, Industry Manager at Meta, is the featured expert on this episode of the Business, Innovation and Technology podcast. She joins podcast host Jordan Rogers-Smith to talk about how businesses can leverage digital technologies to prepare for the holiday shopping season. They discuss several strategies for adapting to new consumer behaviors and encouraging a smoother peak season for customers and employees. Jorie explains how tactics like pre-holiday sales and pre-ordering options take advantage of natural demand and allow for more time to cope with shipping delays, inventory scarcity, and other disruptions. You’ll learn how digital allows brands to build deeper relationships with their customers through empathetic communication and entertaining. Jorie also provides a detailed overview of strategies for using data from multiple sources to evaluate business outcomes.   After you listen, connect with podcast host Jordan Rogers-Smith and guest Jorie Waterman on LinkedIn.  

Om Podcasten

Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.