#157: Marketing with ChatGPT: lessons learned so far with Bryan Karas, CEO of Playbook Media

In this episode, we’ll be discussing how ChatGPT can help you create more effective digital marketing campaigns. We’ll be exploring the latest advancements in language models and machine learning and how they can be used to generate persuasive marketing content tailored to your target audience. Our guest speakers will share their insights on how ChatGPT can help you improve your digital marketing efforts by creating more engaging content, improving your SEO, and increasing your ROI. So sit back, relax, and join us as we explore the exciting world of Digital Marketing with ChatGPT! Ok, if you ever heard my previous intros you would feel there is something off about this one. And you would be right - this intro was written by ChatGPT itself. I have no idea why it decided that I’ll be having not one but multiple guests on this episode and of course the topics run the whole gamut of what can be said about using ChatPGT in digital marketing but we only have like half an hour, not a week to discuss them all :-) Today’s Topics Include: Bryan Karas's background ChatGPT area of application in an app marketing Tools that have embedded ChatGPT Mistakes people do with ChatGPT in marketing Expectations from ChatGPT 5,6 and on What Bryan would like to change about digital marketing the most Android or iOS? Bryan's first mobile phone Leaving his smartphone at home, what features would Bryan miss most? What features Bryan would like to see added to his smartphone? Links and Resources: Bryan Karas on LinkedIn Playbook Media Business Of Apps - connecting the app industry Quotes from Bryan Karas: “ChatGPT, when I think about it, I think it can be used for idea generation, output copyrighting." “If you are thinking about translation service, as you are moving from one country to another, you could use ChatGPT" "One of the things that drive me the most crazy about marketers, is they look at everything from last-click attribution standpoint." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024  

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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.