Mandage Business of Beverages

1.2 The Future of Flavour

af Business of Beverages | Udgivet 4/12/2021

In this episode, you’ll learn from one of Europe's leading experts, what flavour trends are coming to both hot and cold beverage categories from beer to coffee and from spirits to smoothies.We talk with John Kelly, Senior Strategic Marketing Manager with Kerry Group  about how one of the world's leading flavours and ingredients companies studies, forecasts and shares flavour trends across a wide variety of categories and territories. John shares the insights he has gained from analysing the techniques that successful companies use to innovate and create new beverages with new flavours. Plus he gives his top tips for flavours that will be popular and profitable in the near future. We also welcome a new guest to our "Desert Island" where they can choose to bring only one drink with them. This time it's the turn of David Gluckman, the man who invented Baileys in 1973, along with being a central figure in the creation of a host of other global spirits brands from Cîroc to Tanqueray Ten. David's choice  reveals a lot about his uniquely successful approach to developing brands.We would truly appreciate it if you could take the time to give us a 5 star review and some feedback, wherever you get your podcasts. We gratefully receive and read every comment/review.For more insights, highlights and lowlifes follow us on Twitter/Instagram: @BizBevPod, or LinkedIn To support the work we do, we would appreciate it if you could click here to buy us a coffee.Business of Beverages is self-funded  and hosted, edited and independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity. All opinions are those of the person expressing them at all times.Recording @ Hellfire StudiosSupport the show (

Om Podcasten

This is a podcast for curious people working in the beverage industry: from marketers to makers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love. // Hosts Will Keating and Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators and living legends. //You can support the work we do by leaving a 5 star review and feedback wherever you get your podcasts and by visiting //For more insights, highlights and lowlifes follow us on Twitter/Instagram: @BizBevPodOr in LinkedIn Business of Beverages is hosted, edited and independently produced by Will Keating. Pádraig Fox co-hosts. This is a self-funded creation. //All studio recording is carried out at Hellfire Studio All music is courtesy of ©Roundstone.