Mandage Business of Beverages

1.4 Maturity ≠ Age

af Business of Beverages | Udgivet 4/19/2021

In this episode, you’ll learn how one man is trying to revolutionise the entire Whiskey industry by aging Whiskey in days, not years.We talk with Tom Lix, Founder and CEO of Cleveland Whiskey Co, one of the pioneers of accelerated aging techniques that rely on cutting edge technology and old fashioned sensory techniques to create spirits that are truly unique. Tom describes how his colourful early career led to a fascination with distilling and eventually to the founding of Cleveland Whiskey Co, which he describes as "more of a technology company than a craft distiller". Tom also clarifies what legal restrictions he operates under, details his battles with the Scotch Whisky Association and talks about fermenting for astronauts! We also welcome another guest to our "Desert Island" where they can choose to bring only one drink with them. This time it's the turn of Bourcard Nesin, Global Beverage Researcher at Rabobank and host of the exceptional Liquid Assets Podcast where his razor sharp analysis of the key industry trends, youth and good looks in comparison to his co-hosts leads to ritualistic (yet hilarious) bullying. Bourcard chooses a drink perhaps inspired by his time in Ethiopia and also turns the tables on Will.We would truly appreciate it if you could take the time to give us a 5 star review on Apple Podcasts or some feedback, wherever you get your podcasts. We gratefully receive and read every comment/review.For more insights, highlights and lowlifes follow us on Twitter/Instagram: @BizBevPod, or LinkedIn To support the work we do, we would appreciate it if you could click here to buy us a coffee.Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.All opinions are those of the person expressing them at all times.Recording @ Hellfire StudiosSupport the show ( the show (

Om Podcasten

This is a podcast for curious people working in the beverage industry: from marketers to makers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love. // Hosts Will Keating and Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators and living legends. //You can support the work we do by leaving a 5 star review and feedback wherever you get your podcasts and by visiting //For more insights, highlights and lowlifes follow us on Twitter/Instagram: @BizBevPodOr in LinkedIn Business of Beverages is hosted, edited and independently produced by Will Keating. Pádraig Fox co-hosts. This is a self-funded creation. //All studio recording is carried out at Hellfire Studio All music is courtesy of ©Roundstone.