BoC #28: Global 500 Security Executive to Start-Up Founder, with Craig Goodwin, Co-Founder of Cyvatar.ai

Craig Goodwin is the Co-Founder and Chief Product & Strategy Officer at Cyvatar.ai, a cybersecurity startup building a platform that offers a membership-based model for cyber security-as-a-service. Prior to starting Cyvatar, Craig was the Chief Trust & Risk Officer at Fujitsu, the massive Japanese IT services company. Prior to Fujitsu, Craig spent time at CDK Global, Monster, and the UK Intelligence Services. While the majority of Business of Cyber episodes profile CISOs and unpack how they align security with the business, this episode digs into Craig's story for operating as a CISO and ultimately how he found himself co-founding a security start-up. There are a few things we specifically dug into this episode: How did a career as a CISO prepare him for success as an entrepreneur? What did he see that convinced him to leave his job and start this company? Why is the future of cybersecurity membership-based?  Given he's a former CISO, how does he think about their GTM strategy and getting in front of their target buyers? Why is community building a more effective strategy than traditional GTM efforts?