How to use earned media to get more leads and increase your revenue with Tracy Lamourie
Tracy Lamourie is a publicist and PR expert. She shares with us how you can find and use earned media – essentially the opposite of paid media – to get more leads and increase your revenue. The top 5 takeaways from this episode: How to get earned media for your business;What, exactly, is earned media and PR;How to leverage press releases;A cool resource to get exposure from reporters;How to position yourself as an expert.