Action for Children and Pop-up store innovation

In our December edition of Re-inventing retail, we are joined by Action for Children to discuss their London Christmas pop-up store, powered by Capgemini’s Applied Innovation Exchange. Hosted by Raj Ganatra, Sanjay Nand, Michael Atkins and Laura Botsford look at the benefits and impacts to retailers of concept stores and how they can be used to engage and interact with consumers. We also discuss the importance of personalising the shopping experience and providing product recommendations to consumers to guide their experience.