How the Sherwins go from user problem to product brief

Though we might want to believe that the product brief can be the one document that will tell us exactly what to build, the reality can be quite different. David and Mary Sherwin explain how the product brief can be a tool for alignment and consensus about what you’re going to build and what success looks like if you get it right. From their experience consulting and coaching product and service design teams, large and small, they’ve found that the most successful teams collaborate to make sure everyone is being honest about their assumptions.