Episode 71: – Part 2: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

Part 2 - “We have to find the courage to do something different…” Following on from Episode 1, we delve further into the role of law in sustainability. 2023 saw a marked rise in legal cases being brought against businesses and governments, as well as the tightening of regulations and guidelines around not only what businesses can do, but what they can say. The reality Alexandra explains is “the law takes time; for case law we need the means, will and resources to bring cases forward and for legislation we need governments to listen.” Earth Law Centre supports the law, “very rarely will the law be the real generator of change, for example, the EU Green Deal – the law won’t drive change at the core, the law is what will influence change, it will force it. The law is a tool, and it can be a carrot and it can be a stick.” This raises a big question for business, ‘are you going to be a pacesetter or are you going to wait to be regulated?’ We definitely need more pacesetters. Alexandra talks about “Four circles of service” looking at nature on the board, in professional practice, across project development and within cultural evolution, and a need to drive the real change towards an eco-centric approach and way of thinking. She explains that, “nature governance, is about responsibility, accountability and wisdom – we have all the knowledge that we can ever want, we have access to data, expertise and technology and we know what we have to do and stop doing – the question is, do we do that?” We naturally progress into the role of leadership and the need for honesty to make the right decisions to do something good. And, also the role Marketers play, and the need to be more responsible when it comes to the stories they tell and how we need to break away from some of the conditioned thinking so that we get creative and use our imaginations again. Marketing’s role in Nature governance is still very much a concept, but we need to be open to it and start to think differently. The need for a shift in consciousness is now. We discuss how ‘you’ can be the change and the need to have the right conversations to grow our understanding to get to the experience you want to create. Alexandra poses another big question, which we’ll leave you with, “what needs to change today in order to achieve the vision for tomorrow?” - We’d love to hear your thoughts! For more information about Nature Governance and the great work Alexandra and her team champion see here: And for more about Faith in Nature and putting nature on the board, see here: Enjoy…  

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Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.