#126 - Building Cresco into the Industry's Partner of Choice (ft. Greg Butler, CCO of Cresco Labs)

In this episode of our executive series we are joined by Greg Butler of Cresco Labs. Greg is Cresco's Chief Commercial Officer and has a wide ranging background including pharma, private equity and alcohol.  In this interview we discuss: - Greg's Origins: How he got started in cannabis and why he chose Cresco Labs - Alcohol vs Cannabis: how the industries are different and how they are similar - Competitive Threat: How Big Beer is tracking the cannabis industry - Industry Evolution: how cannabis is changing as it gets more competitive - Building a Cannabis Brand: what it means, what matters and what's changing - Financials: What will drive growth ahead for Cresco - Being the "Partner of Choice": How Cresco is positioning itself for the future of the industry - Investment and Acquisitions: What big CPG will look for when it comes time to partner with an MSO Thank you to Greg for joining us for this interview!