#59 - Understand Risk vs Reward in Cannabis Investing

In this episode we delve into the concept of risk adjusted return when investing in cannabis:

- What is Risk? 

- How do we measure and think about risk?

- What risks are specific to the Cannabis industry that investors need to watch out for?

- Why is it so important to think about risk in this industry

- Why valuation is one of the most important things to investors

- Trulieve's PA Acquisitions - how do risk and return play into making this decision

- How should investors think about potential return?

- Balancing risk and return in your cannabis portfolio

- Examining names like Liberty Health, Trulieve and Ianthus in terms of risk vs reward