Optimize Your Content With Search Journeys

One of the biggest misconceptions about a customer journey is that every journey is linear. In reality, there are often hundreds of interactions happening along the way. The wonderful Kevin Indig, director of SEO at Shopify, breaks down the concept of search journeys and why they're so important for optimizing content, how to use search journeys to anticipate a user's next step after consuming your content, how to improve your keyword research for search journeys, and much more. 

Om Podcasten

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]