Setting Up a Content Measurement Plan

Too often in the world of content marketing, there is no real plan in place for measuring performance. That's why a thoughtful content measurement plan is absolutely crucial. I had a great time talking with digital marketing lead Azeem Ahmad, also known as Azeem Digital, about his step-by-step process for creating and executing a successful measurement plan that drives results. Azeem explains how to set up an infrastructure for measurement and much more.