Setting Up a Content Measurement Plan

Too often in the world of content marketing, there is no real plan in place for measuring performance. That's why a thoughtful content measurement plan is absolutely crucial. I had a great time talking with digital marketing lead Azeem Ahmad, also known as Azeem Digital, about his step-by-step process for creating and executing a successful measurement plan that drives results. Azeem explains how to set up an infrastructure for measurement and much more. 

Om Podcasten

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]