Episode 133 - Zoe Ludwig on Driving Brand Advocacy and Product Led Growth through Education

How do you get from 6th grade science to a role leading Customer Education at Notion? It's a great story that's behind the evolution of customer education at Notion, where our guest - Zoe Ludwig - focused on bridging the gap between product adoption and user success. From emphasizing the importance of understanding the audience's needs - to codifying knowledge to create a single source of truth for users check out this episode with so many topics including: Transitioning from teaching to customer education leader at Notion. Customer education strategies for a consumer-grade product. Product education and user adoption strategies for a digital note-taking tool. Using education content to drive marketing goals Infusing education with storytelling and brand elements to make Notion content engaging Creating high-quality content for Notion, including visuals, guidelines, and community partnership for new feature launches Leveraging user-generated content in Notion's education programs Using education to drive product usage and measuring ROI through experimentation Product education and experimentation with different content formats Using AI for content development, including generating bullet points, expanding on ideas, and rewriting in a specific tone. Using Notion for content development workflows. Here's a link to the Education Template mentioned in the episode!