#48 Eva Karsson, CEO Houdini - What is a regenerative business model?

Eva Karlsson is the CEO of the outdoor brand Houdini; a company that embraces sustainability all the way, down to the very fiber. In this interview, you will hear the fascinating story of how a Houdini garment is almost completely biodegradable, and the holistic idea behind the clothes and the business model. Instead of using "sustainability", Houdini rather refers to regeneration; a systems-thinking approach with the goal to create more value for the planet and the society than it captures for itself. This interview is a must if you're interested in new ways of thinking that embrace both head and heart. Eva mentions the Half-Earth Project at the end of the interview. You can read more about this project here: https://www.half-earthproject.org/  This is the last episode of this season. Let's keep in touch at:  www.carolinenordvall.com [email protected]  

Om Podcasten

Change Leaders is the podcast that brings you some of Sweden's leading thinkers and doers within the sustainability area. This season we discover what actually lies behind the concept of sustainable leadership. What qualities and skills are needed to accelerate a sustainable transformation, and how can this be done on an individual, organizational and systemic level? New episodes out every Friday! Hosted by Caroline Nordvall and sidekick Felipe Chandia Sanhueza.