42: Sharmadean Reid MBE – Pushing your boundaries: how to see it, how to like it

Michael speaks to founder and CEO of Beautystack, Sharmadean Reid. An innovator and leader in the beauty industry, Sharmadean has been pushing boundaries in how businesses adopt and use technology, empowering women in the beauty and wellness industry to promote their businesses through her platform. With the simple motto, “See it, like it, book it”, people are liking what they see, with the brand having raised £4m in seed funding last year and fans including Serena Williams and Margot Robbie. She talks about driving equality in the entrepreneurial and tech ecosystems, running a business during the pandemic, and why everyone in society must pull in the same direction to make change.