E269 - Thank-a-thons With Emma Bracegirdle

In this episode, we speak with Emma Bracegirdle, friend of the show and founder of The Saltways, who we spoke with back in episode 262 or the podcast about ethical content creation and the importance of it in telling authentic and sensitive stories. In this episode we speak with Emma about her experience of running thank-a-thons, and what charities should consider before doing this, and how it can help improve supporter retention and increase a sense of loyalty and desire to give.