Her Drink Outsold Coca-Cola! 0 To 65% Market Share In 3 Years! Top 1% Meta Ad Spend In The World!

She sold 2M units in a country of 5M people in Year 1 of the business. At one store, her beverages were outselling Coca-Cola. When a founder is obsessed, this is what happens.Kate Gatfield-Jeffries is the co-founder of Moodi, the wellness brand taking over ANZ. In just 3 years Moodie has scaled to being in the top 1% of highest meta ad spenders in the world (multi-millions $), been sold in nearly 500 stores and captured 65% of the New Zealand market. But Kate is still personally emailing 650 customers to develop a new product, writing all Moodi’s ad scripts, flying halfway across the world to have coffee with a potential new hire, and giving away a $125K Range Rover to thank her customers for getting Moodi into retail.In this episode of Chew the Fat, Kate shares why she ignores everyone else’s playbook, how Moodi became the #1 functional drink in New Zealand, and why her promise to herself of becoming a CEO by 40 came 16 years early. This is the story of a founder who’s willing to knock louder when the door doesn’t open.Follow my journey:Website: www.eatwithpurpose.net Instagram: ⁠frankgreeff_ ⁠Youtube: ⁠@Frankgreeff