#103 How to localize your business for market success

Felix built his entire flexpat career on his own by co-founding a German beer brand in Shanghai. This episode shows us how Felix localizes his German brand starting in a completely unknown market for him. Learn about his skills to hire and lead his Chinese team, go along with Chinese speed and create an open company culture of respect and transparency. What are the key skills to be successful in China and how you can prepare for all kinds of challenges? Felix will answer these around an exciting story of a German brand localizing into the China market. About Felix: Linkedin: Felix Wendlandt About Verena: Linkedin: Verena Lupprian