CIO 023 – Think customer-centric with design thinking in IT – Interview with Prof. Dr. Falk Uebernickel
Petra Koch is talking with Prof. Dr. Falk Uebernickel about design thinking. Design Thinking is a method that can be used to develop customer-, user-, and human-centric products and services. The following topics are discussed within this episode: * Challenges in corporations regarding customer centricity and innovation [00:01:30] * Basics about design thinking [00:09:30] * Obstacles in corporations when it comes to using design thinking methods [00:13:00] * Setting of design thinking projects to gain long term results [00:20:30] * Typical design thinking project results within the innovation processes [00:22:30] * Choosing the right design thinking methods [00:24:30] * Establishing design thinking effectively across the organization using lighthouse projects [00:27:30] * One advise to a CIO or IT-Manager [00:35:00] Prof. Dr. Falk Uebernickel is associate professor at the University of St.Gallen, one of Europe´s leading universities for Strategy and Management and Managing Partner of ITMP AG. You can find all Shownotes with details regarding this podcast episode and the interview transcript as well as links of the activities of Prof. Dr. Falk Uebernickel via www.cio-podcast.de/cio023en