Inspiring social purpose

Social purpose is continuing to capture the attention of the C-suite and boardrooms but what exactly is it and what role can PR and comms teams play in supporting their clients and organisations to be more purposeful? In this episode, host Andy Green FCIPR and guests Shannon Walker founder of Social Disruption, Matt Appleby director at Grow Social Capital and Ben Caspersz founder and managing director at Claremont, explore the misconceptions around social purpose and why in a post-pandemic world, purpose has emerged as an even stronger imperative. For more information about social purpose see the latest CIPR resources: Introduction to social capital comms Managing purpose social purpose  Don’t forget you can log 5CPD points for listening to this podcast.  

Om Podcasten

Published every quarter, Engage is a CIPR podcast digging deep into the challenges and opportunities facing PR and comms practitioners right now. This series brings a range of perspectives to the discussions from across the industry, offering insight as well as food for thought to learn and challenge your own mindset – regardless of where you are in your PR and comms career. Engage has been produced for PR practioners but the themes explored will prove valuable for anyone working alongside PR and comms teams, or with an interest in the issues affecting the profession. CIPR members can earn 5 CPD points for listening to an episode of Engage.