#154 - Data Protection (with Amer Deeba)

In this episode of CISO Tradecraft, host G Mark Hardy welcomes special guest Amer Deeba, CEO and co-founder of Normalyze. They focus on the importance of data security in today's cloud-centric, multi-platform tech environment. Amer shares valuable insights on the need for a data security platform that offers a unified, holistic approach. The conversation also delves into the importance of understanding the value of your data, and how solutions such as Normalyze can accurately identify and classify sensitive data, measure its value, and mitigate risk of compromise. Ideal for CISOs and professionals navigating data security, this episode provides key recommendations for data visibility, security posture management, and response mechanisms, built around the principles of cybersecurity. Big Thanks to our Sponsors Normalyze - https://normalyze.ai/ Risk3Sixty - https://risk3sixty.com/whitepaper/ Transcripts: https://docs.google.com/document/d/1_z20Y5Xvs7qv6K9D2TUvM3ufLYSmXbvs Chapters 00:00 Introduction 02:46 Understanding Data Security 03:58 The Importance of Data Security 04:21 The Challenges of Data Security 08:26 The Role of Data Security Posture Management 10:31 The Value of Data and Compliance 13:58 The Importance of Real-Time Data Protection 15:31 The Role of Encryption in Data Security 17:19 Understanding the Risks of Data Breaches 18:45 The Importance of Holistic Data Security 36:26 The Role of Anomaly Checks in Data Security 37:48 Understanding Generational Data 40:38 Conclusion and Contact Information