Episode 103: Culture, Brand And The Secrets To Scaling With Mark Campbell

In the latest episode of Climb in Consulting, Nick talks to senior consulting leader and business advisor Mark Campbell. Over the course of his career Mark has ticked pretty much every consulting box. Becoming a Partner at KPMG, leading the boutique consulting firm, Hedra, through their growth journey and navigating the complex world of M&A to achieve a successful sale of the firm to Mouchel. If that wasn’t enough he’s also held senior leadership roles at industry stalwarts Hitatchi consulting and RGP, and since 2019 has moved into a portfolio career, working with a range of consulting firms as a board member and advisor. With so much experience, and his unique perspective having held leadership roles across a range of different sized firms, he seemed like the ideal guest for the show and we’re so pleased he said yes. In this conversation Mark and Nick discuss a range of topics that have been critical to Mark’s career success, and talk about how you can apply them to your own career or business to help you achieve your goals, including: • Why Mark decide to leave his role as a Partner at the global player KPMG to join the leadership team of boutique firm, Hedra, and the importance happiness played in his decision making. • Why culture is critical to any consultancy’s success and what you need to think about to ensure that the values on the wall of your office match the behaviours your team live day to day. • And the importance of brand when working for a boutique consultancy, and how being small can actually be an advantage when competing against the bigger players. Whether you’re just starting out, have recently made partner or you’re leading your firm. Mark’s advice is going to help you accelerate what you’re doing and avoid the pitfalls that you can only see with hindsight. It's a brilliant conversation, which we’re sure you’ll find really useful. So enjoy the show! Get in touch with Mark at: https://www.linkedin.com/in/mark-campbell-61b7462b/ Find out more about Wondrous at: https://www.wondrouspeople.com/ And check out Winfo Solutions at: https://winfosolutions.com/ Specific things discussed in the show: Matthew Walker - Why We Sleep https://www.waterstones.com/book/why-we-sleep/matthew-walker/9780141983769 Spencer Johnson - Who Moved My Cheese https://www.waterstones.com/book/who-moved-my-cheese/dr-spencer-johnson/9780091816971 Thinking, Fast and Slow - Daniel Kahneman https://www.waterstones.com/book/thinking-fast-and-slow/daniel-kahneman/9780141033570 Beginners: The Joy And Transformative Power Of Lifelong Learning - Tom Vanderbilt https://www.waterstones.com/book/beginners/tom-vanderbilt/9781786493118 The Score Takes Care of Itself – Bill Walsh https://www.waterstones.com/book/score-takes-care-of-itself/bill-walsh/steve-jamison/9781591843474

Om Podcasten

As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career. When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own. While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis. That’s why I created this podcast. I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too. In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you. This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results. To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry. If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at [email protected] or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.