Episode 104: Building And Scaling A Global Marketing Function On A Budget

The latest episode of Climb In Consulting is taken from our very first Bristol and Bath Marketing Mixer, where Kevin Matthews, global head of marketing at Deminor, topped the bill. What should you do now that in person events are an option? Should you run them, should you not, and if you do, how can you make the most of them? Now you may not expect this as a digital marketing agency, but we are big fans of in-person events. When they’re done properly. Sadly, too often they’re treated as a one off and not considered as part of a consultancy’s broader marketing strategy. If you take this approach they become hugely expensive and ultimately limit the ROI that you can generate. So what should you do instead? Well this episode is an example of exactly what you should be doing if you are choosing to run in person events and how you can repurpose these events as part of your broader digital marketing activity. This presentation was recorded at our recent Bristol and Bath marketing mixer, and we’re bringing it to you here as a podcast. With decades of experience building marketing functions for boutique professional services business with global ambitions, Kevin knows exactly what to focus on to deliver maximum return for investment. In this conversation you’ll hear Kevin’s brilliant step by step guide to building the marketing function for your consultancy, what you should be focusing on, and the pitfalls to look out for on that journey, including: - Where to start and the common mistakes that new Heads of Marketing make when they go in to a professional services business - How he engages colleagues internally to help drive his firm’s marketing and generate the great content he needs to grow their reach. - And why CSR is a key focus for him and how he’s been able to maximise its marketing benefits for both the firms he’s worked for and the communities he’s worked in. Whether you’re a Head of Marketing who needs to create an impact on a limited budget, or you’re a partner, responsible for marketing in your firm, Kevin’s talk will give you plenty of food for thought. Get to know Kevin a little better: https://www.linkedin.com/in/kevinrmatthews/ Find out more about Deminor: www.deminor.com/en Mic for reference: https://www.amazon.co.uk/gp/product/B093L9GJG8/ref=ppx_yo_dt_b_asin_title_o02_s00?ie=UTF8&psc=1

Om Podcasten

As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career. When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own. While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis. That’s why I created this podcast. I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too. In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you. This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results. To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry. If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at [email protected] or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.