Channel Partners in the Time of Cloud | Tinder on Customers

The Big Themes:Microsoft has said that for every $1 of software they sell, partners make $9: The opportunity for channel partners in this time of cloud growth is huge.It should mirror the customer base: Software vendors should make it easy for customers to know who their partners are.Effective onboarding and training programs: These ensure that partners have the domain expertise to work any given software and ongoing programs.A level playing field: Not cherry-picking partners for customers based upon name brand or because they fund the top sponsorships.The Big Quotes:“This is really a summary of the last three years of research.”“Just because somebody was great one year doesn't mean that they're going to be great the following year.”This episode is brought to you by BMC Software.