Teens on Screens. Stones on Phones.

Each month, “Lochhead on Different” episodes will explore the need to differentiate people, products, and services in a world that encourages a lot of imitation. A best-selling author, top podcaster, and former tech-industry CMO, Christopher Lochhead is a student of not only business and technology and marketing but also human nature, human folly, human genius, and very human joy.Episode 7In this episode, one of his finest, Chris says that Nike acquired a company called “Celect,” which is a retail analytics and demand sensing firm. (Nike purchased it for its omnichannel expertise.) And Chase bought a company called “Persado,” which is an AI company that specializes in marketing and copywriting. (Their AI performed better than ads written by human copywriters – with a higher percentage of clicks in some cases.)Chris then goes on to say he had some visitors from London, and the teenagers were constantly on their phones – the sunset, the S’mores, the beach fire didn’t seem to register with them. He says he went to a Rolling Stones concert at Levi Stadium – and the Stones ARE rock & roll – but you wouldn’t know it from all the people texting on their phones.Chris says you should stick to your vision – people said Chris swore too much, was a bad interviewer, interrupted his guests, was annoying, was bald. Now he has the #53 podcast in the country – outpacing Oprah for a time. See acast.com/privacy for privacy and opt-out information.