The Rise and Fall of BlackBerry

BlackBerry once dominated the smartphone market with its slick software and amazing hardware. It seemed as if this Canadian company was poised to dominate the smart phone market forever until a computer company named Apple came along and revolutionized the way people communicate and access the internet with the iPhone. How could BlackBerry have been blindsided by a company with absolutely no experience in the mobile phone business industry? The truth? BlackBerry wasn't blindsided. The failure of the company lays at the feet of its co-founders, who decided to write off the iPhone as an expensive trinket because their company was invincible. It's a tale of arrogance and hubris that led to the destruction of a multi-billion dollar company everyone thought was unstoppable.