#108 – Mexico’s first digital CPG wholesaler – Jose Esparza, Mercardo Mayco

In this episode of Commerce Talks with Alexander Graf, I sit down with Jose Manuel Esparza, CEO of Duplo, to explore the evolution of grocery shopping in Mexico. As Mexico's first digital CPG wholesaler, Duplo is revolutionizing the traditional cash and carry model by transforming Mercado Maico's 30-year legacy into a digital powerhouse. We delve into the unique dynamics of Mexico's tienditas, small neighborhood shops that serve as vital supply points for millions. Jose shares insights on how Duplo is addressing the needs of these shop owners through digital solutions, enhancing their business operations and survival rates. We also discuss the rapid expansion of Duplo from Saltillo to Monterrey, highlighting the challenges and successes in adapting to new markets. Tune in to learn how digital transformation is reshaping the Mexican grocery landscape.