#115 - Running a retail brand every adventurer wants to visit - Kartik Bhatt, Sharaf Retail

In this episode of Commerce Talks with Alexander Graf, I sit down with Kartik Bhatt from Sharaf Retail to explore the dynamic world of retail in the Middle East. Kartik shares insights on managing a diverse portfolio of brands, from fashion to adventure, under the Sharaf umbrella. We discuss Sharaf's strategic focus on sustainable growth, emphasizing profitability over rapid expansion. Kartik also highlights the unique challenges and opportunities in the region, including the thriving demand for outdoor adventure products and the evolving retail landscape. We delve into Sharaf's successful transition from brick-and-mortar to omnichannel retailing, and how they maintain brand vitality in a competitive market. Join us for an engaging conversation on the future of retail in this vibrant region.