#119 - The application of AI in retail and e-commerce – Karl Lillrud, Seamless KSA speaker

In this episode of Commerce Talks with Alexander Graf, I sit down with Karl Lillrud, a speaker at Seamless KSA, to explore the transformative role of AI in retail and e-commerce. We discuss the challenges companies face in adopting AI and the importance of differentiating and measuring its impact. Karl shares insights on using AI for customer interactions, such as implementing AI bots for support and tailoring customer journeys through AI-driven CMS. We also delve into the adaptability of Western companies compared to the agile approaches seen in the Middle East. Join us as we uncover how AI is reshaping the commerce landscape and what it takes for businesses to stay ahead in this rapidly evolving field.