#122 – Exploring the Metaverse and Web3 – Cathy Hackl, Journey

In this episode of Commerce Talks with Alexander Graf, I sit down with Cathy Hackl, the Chief Futurist at Journey, to delve into the fascinating realms of the Metaverse and Web3. Cathy shares her insights on how the Metaverse represents the next evolution of the internet, blending physical and digital experiences. We discuss successful virtual worlds like Roblox and gaming economies that surpass Hollywood in value. Cathy also highlights innovative projects such as Walmart Land and Amazon Anywhere, showcasing how brands are creatively engaging with virtual spaces. We explore the challenges and potential of platforms like Facebook's Horizon and Apple's Vision Pro, discussing their roles in shaping the future of digital interaction. Join us as we navigate the opportunities and misconceptions surrounding this emerging digital frontier.