#125 - Exploring the world of drinks with diplomats - Chrissina Tonks, IDS

In this episode of Commerce Talks with Alexander Graf, I sit down with Chrissina Tonks from International Diplomatic Supplies (IDS) to explore the unique world of diplomatic commerce. Chrissina shares insights into IDS's niche market, providing duty-free goods to diplomats across the globe, particularly in challenging regions like the Middle East and Africa. We discuss the company's growth journey, including the shift from traditional sales to a digital-first strategy, and the complexities of catering to both B2B and B2C audiences. Chrissina also highlights the challenges of managing multiple e-commerce sites and the importance of leveraging data for customer engagement. Join us as we delve into the intricacies of this fascinating business model and the innovative strategies driving IDS's success.