#13 Hugo Jenkins, Commercial Director of Trouva: Marketplace retail

The Trouva mission statement is to “champion independents”. Started as a way to help small owner-run shops manage their inventory in real time and make it available online, the marketplace aims to extend their reach beyond the limited potential number of customers in-store and on their websites. Trouva sees itself as a platform linking discerning customers with the very best of small-scale bricks-and-mortar stores. Shop-owners can not only upload their inventory, make it available on the worldwide marketplace, and then rely on Trouva to take care of logistics and payment, but also create a profile about their values and in-store experience.