#130 – Building Bahrain's biggest non-food marketplace – Sadeq Abdulrasool, Homiez

In this episode of Commerce Talks with Alexander Graf, I sit down with Sadeq Abdulrasool, co-founder and Chief Digital Officer of Homiez, Bahrain's largest non-food marketplace. Recorded at the Seamless Sounds podcast booth in Riyadh, we delve into the unique business landscape of Bahrain, often dubbed the "mini Dubai." Sadeq shares insights into how Homiez navigated its journey from a broad-spectrum marketplace to focusing on electronics, household appliances, and cosmetics. We discuss Bahrain's pioneering role in fintech and digital innovation, and how COVID-19 accelerated online commerce. Sadeq also reveals the challenges and strategies behind scaling Homiez, including their agile approach and future plans for AI integration. Join us to explore the dynamic e-commerce scene in Bahrain and the lessons learned from building a successful marketplace in the Gulf region.