#14 Asi Sharabi, Co-founder Wonderbly: Digitized publishing & the ups and Downs of Entrepreneurship

In this episode of Commerce Talks with Alexander Graf, I sit down with Asi Sharabi, Co-founder and CEO of Wonderbly, to explore the dynamic world of digitized publishing and the entrepreneurial journey. Asi shares how Wonderbly revolutionized personalized children's books, selling over 3.5 million copies of their flagship title, "Lost My Name," across 190 countries. We delve into Wonderbly's innovative approach, which combines storytelling, design, and vertical integration, allowing them to print on demand globally. Asi also discusses their marketing strategies, including performance marketing and their venture into Amazon Custom. Tune in to hear insights on scaling a startup, raising venture capital, and navigating the challenges of a niche market.