#16 Yu Wang, Co-founder of Tantan

In this episode of Commerce Talks with Alexander Graf, I sit down with Yu Wang, the co-founder of Tantan, China's leading dating app often dubbed the "Tinder of China." Yu Wang shares his fascinating journey from Beijing to Sweden and back, where he launched his first venture, P1, a fashion community that eventually pivoted into the dating space. We delve into the unique challenges and opportunities of the Chinese dating market, including cultural nuances and the lack of offline meeting channels. Yu Wang also discusses the strategic growth of Tantan, its organic expansion, and the innovative marketing approaches that helped it become a market leader with over 200 million users. Join us as we explore the intricacies of building a successful dating app in China.