#32 Reducing returns by 1+% on a fashion marketplace. Thijs Verheul, Founder United Wardrobe.

In this episode of Commerce Talks with Alexander Graf, I sit down with Thijs Verheul, the founder of United Wardrobe, a thriving second-hand fashion marketplace. We delve into the strategies that propelled United Wardrobe to success in the Netherlands and its expansion into France, challenging giants like Vinted. Thijs shares insights on the unique components fueling their growth, beyond just financial investment. We explore the marketplace dynamics, customer acquisition strategies, and the importance of building a social platform. Thijs also discusses the challenges of entering new markets and how United Wardrobe maintains its competitive edge. Join us for an engaging conversation on the future of fashion marketplaces and the innovative approaches that set United Wardrobe apart.