#34 . Asket wants fashion customers to buy less to be successful. August Bard Bringéus, Co-Founder.

In this episode of Commerce Talks with Alexander Graf, I sit down with August Bard Bringéus, co-founder of Asket, a revolutionary fashion brand advocating for slow fashion. We delve into Asket's unique business model, which encourages consumers to buy less but better, emphasizing quality and sustainability. August shares the brand's journey from a successful Kickstarter campaign to a thriving direct-to-consumer model, highlighting their commitment to transparency and timeless design. We explore the challenges and triumphs of maintaining a permanent collection and the impact of educating consumers on sustainable fashion choices. Tune in to discover how Asket is redefining the fashion industry by focusing on enduring quality and conscious consumption.