#36 How doing good attracted 200m views in 12 months. Michiel de Gooijer, Founder, Brightvibes.

In this episode of Commerce Talks with Alexander Graf, I sit down with Michiel de Gooijer, the visionary founder of Brightvibes, to explore how doing good can lead to massive engagement. With 200 million views and 34 million comments in just 12 months, Brightvibes is a testament to the power of positivity. Michiel shares his journey from a successful corporate career, including his role in the creation of The Voice, to founding a platform dedicated to amplifying good in the world. We delve into the motivations behind Brightvibes, the impact of storytelling, and how positive content can inspire real-world change. Join us as we discuss the transformative potential of media as a force for good.