#38 How the leader in outdoor performance products will become a digital leader
Commerce Talks with Alexander Graf - En podcast af Alexander Graf
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Join me, Alexander Graf, in episode 38 of Commerce Talks as I delve into the digital transformation journey of Haglöfs, a leading outdoor performance brand. I'm joined by Moritz Kuhn, Haglöfs' Country Manager for Germany and Austria, who shares insights on the brand's expansion strategies, including leveraging marketplaces like Amazon and About You. Discover how Haglöfs plans to grow its direct-to-consumer business and increase brand awareness beyond the Nordic countries. Moritz also reveals a special 20% discount code, Womlex20, valid until December 31st. Tune in to learn how Haglöfs is set to become a digital leader in the outdoor industry while maintaining its commitment to high-performance products.
