#39 How Volvo Leads the Digitization of the Auto Industry With Patrik Illerstig

In this episode of Commerce Talks with Alexander Graf, I sit down with Patrik Illerstig, who spearheads Volvo's global online business and the innovative Care by Volvo program. We explore how Volvo is leading the digitization of the auto industry by offering a Netflix-style subscription model for cars, diverging from traditional leasing. Patrik shares insights on how Volvo is adapting to changing consumer behaviors, emphasizing flexibility and convenience with their subscription service. We also discuss the relationship between car retailers and manufacturers, highlighting aligned interests in customer satisfaction. Patrik explains the ease of subscribing to a Volvo online, the benefits of a comprehensive package, and the program's success in attracting new customers. Join us as we delve into the future of car ownership and Volvo's role in redefining mobility.