#48 Paradigm B2B Founder Andy Hoar Discusses B2B Potential

“The center of gravity has changed from monolithic systems to flexible, cloud-based commerce.” Andy Hoar, the founder of Paradigm B2B and commerce expert, has a fascinating discussion with Alex Graf on the vast opportunities for B2B companies in digital commerce. From Amazon lessons learned to the two key-value points all B2B enterprises focus on when selecting a commerce ecosystem, take a deep dive into the identity of a B2B customer, how the industry has changed, and the technology that will be needed to not just survive these changing times but thrive.