#49 Never trust the analyst

In episode 49 of Commerce Talks with Alexander Graf, I welcome André to discuss the evolving role of analysts in the e-commerce landscape. We explore the rise of review platforms like TrustRadius, G2, and Gartner Peer Insights, questioning whether they might replace traditional analysts. André shares insights from his extensive experience with analysts like Forrester and IDC, highlighting their strategic importance for enterprise clients. We delve into the differences between reviews and analysis, noting the complexity of e-commerce solutions and how review platforms offer advanced filtering capabilities. We also discuss the challenges of finding critical mass in reviews and the nuanced roles analysts play in guiding businesses. Join us as we navigate the shifting dynamics of e-commerce expertise and the impact of digital transformation on industry professionals.