#6 Michiel Muller - How Picnic gained 5% market share in 3y following the milkman model

Picnic is currently one of the most exciting investment models in Europe (not only in the food sector). In an interview, founder Michiel Muller explains what distinguishes Picnic from other food delivery services and how, on the basis of these differences, a market share of 5% could be gained in the Netherlands in just three years and whether an international roll-out of the model can be expected in the short term.