#64 Why you should avoid supermarket spices - Sanjay Aggarwal, Spice Kitchen

In this episode of Commerce Talks with Alexander Graf, I sit down with Sanjay Aggarwal of Spice Kitchen to explore the fascinating world of spices. Sanjay shares the unique origin story of Spice Kitchen, which began as a retirement hobby for his mother and has grown into a thriving business. We discuss the challenges and opportunities in the spice market, particularly the stagnant nature of supermarket spices and the demand for high-quality, fresh blends. Sanjay explains how Spice Kitchen has carved out a niche by focusing on direct-to-consumer sales and independent retailers, offering handmade spice blends and gift sets. We also delve into the impact of global events on supply chains and the strategies Spice Kitchen employs to maintain quality and customer satisfaction. Tune in for an insightful conversation about disrupting the spice industry and the journey from a small idea to a successful business.