#68 - Moving toward e-commerce from brick and mortar - Kartik Bhatt, Sharaf Retail

In this episode of Commerce Talks with Alexander Graf, I sit down with Kartik Bhatt from Sharaf Retail to explore their strategic shift from brick-and-mortar to e-commerce. Kartik shares insights into Sharaf Retail's expansive operations across 14 geographies, covering fashion, lifestyle, electronics, and more. We delve into how Sharaf Retail leverages an omnichannel approach to connect online and offline experiences, ensuring seamless customer interactions. Kartik discusses the challenges and opportunities of expanding into new markets, the role of consumer behavior in shaping their strategies, and the importance of a robust fulfillment network. Join us as we uncover how Sharaf Retail is navigating the evolving retail landscape while maintaining a strong focus on customer experience and sustainable growth.