#71 What to know before launching a B2B marketplace - Nick Johnson, Applico

In this episode of Commerce Talks with Alexander Graf, I sit down with Nick Johnson from Applico to explore the intricacies of launching a B2B marketplace. We delve into the concept of modern monopolies, as discussed in Nick's book, and the evolution of platform business models. Nick shares insights on how companies like Amazon and Alibaba have leveraged these models to dominate the market. We also examine the challenges traditional retailers face in adapting to this new landscape and the critical factors for success, such as industry structure and leveraging existing assets. Join us for an engaging discussion on the future of commerce and the strategies businesses can adopt to thrive in the platform economy.