#73 - What to know before bringing your E-Commerce business to the middle east - Nalla Karunanithy, Entrepreneur

In episode 73 of Commerce Talks with Alexander Graf, I sit down with entrepreneur Nalla Karunanithy in Dubai to explore the dynamic e-commerce landscape of the Middle East. We delve into Nalla's journey from his early days at Rocket Internet to his recent role at Majid Al Futtaim Retail. Nalla shares insights on the rapid growth of e-commerce in the region, driven by giants like Noon and Amazon, and the challenges of supply chain and talent acquisition. We also discuss the cultural nuances affecting consumer behavior and the potential for marketplace platforms to thrive. Whether you're considering expanding your business to the Middle East or simply curious about its e-commerce evolution, this episode offers valuable perspectives and expert advice.