#75 - Why this vegan beauty brand ignored influencer marketing - Julie Mathers, Flora & Fauna

It seems like every brand is using influencers. But what if you could instead, turn your customers into brand ambassadors and stay true to your company value of authenticity? That’s what Julie Mathers and team decided to do with the major Australian brand Flora & Fauna. Listen to learn more about how they used social media to get those first critical customers, why in-person events are still so important, and how to capitalize on the continuous customer.