#76 - The pioneers of ultra fast grocery delivery - Mustafa Bartin, Migros Turkey

In this episode of Commerce Talks with Alexander Graf, I sit down with Mustafa Bartin from Migros Turkey to explore the dynamic world of ultra-fast grocery delivery. Mustafa provides insights into Migros Turkey's pioneering role in online grocery shopping, having launched their online operations back in 1997. We discuss the competitive landscape shaped by ultra-fast delivery services like Getir and how Migros maintains its edge with a comprehensive offering that includes both scheduled and ultra-fast deliveries. Mustafa explains the unique Turkish market, where convenience is key, and how Migros leverages its extensive store network to serve 80% of the country within hours. We also delve into the challenges of scaling operations, including the critical role of in-house tech development. Join us to learn how Migros is transforming grocery shopping in Turkey.